Ayla

Brand strategy
Visual identity
Motion design
Website design
Copywriting

Ayla is a creative studio that helps technology businesses grow through data-driven strategy and breakthrough communication design. I am the founder and creative director. I also conceived the Ayla brand and designed all of its assets.

Ayla stands out in three respects. First, we specialize in translating sophisticated technical concepts into compelling, understandable visuals and messaging. Two, we rigorously ground our work in research and data. Third, we offer flexible support plans to our clients, including subscriptions.

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Ayla subscribes to a core ideology: think like a scientist. In our work, we treat opinions as hypotheses and decisions as experiments. Ayla's visual identity system aims to express this ideology. Titled “positive feedback loop,” it expresses a process where the outputs of a system are fed back into the system as inputs, creating a cycle that amplifies changes, reinforcing or accelerating them.